About Bloom & Heart

Some shops are built from business plans. This one was built from a garden.

Hi, I'm Susanna, person behind Bloom & Heart — a one-woman shop celebrating the wildflowers of North America through original watercolor botanical art.

I'm based in Europe, but Bloom & Heart is made for the American wild — and every order is printed and shipped right here in the United States.

My heart has always been drawn to the rugged, joyful beauty of American wildflowers — the Black-eyed Susans nodding in late summer fields, the California Poppies painting entire hillsides orange, the quiet magic of a meadow left to grow wild. I garden myself, and I know that feeling of watching something bloom that you planted with your own hands. That joy is what Bloom & Heart is built around.

Every design starts as an original watercolor illustration — painted with care, rooted in botanical accuracy, and printed on everyday goods that bring a little wildflower beauty into your home and daily life. Mugs, totes, cards — things you reach for every day, now carrying a piece of the meadow with them.

Bloom & Heart is for the woman who finds magic in flowers. Who lets the wildflowers grow. Who believes the world is better with more homegrown beauty in it.

Thank you for being here. Every order is a little seed this garden grows from.